The content (actual document) are viewed by clicking on the posted link. BUT, with links posted in this manner, the document can only be viewed by those who have a subscription to that record group for Ancestry.com
To make the document viewable to all you must first save that image to your computer. Then use something like imageshack to upload the image to their site and paste the image link in your post (as you had the ancestry.com link).
Takes a little more work this way and alot more time depending on your internet speed.